![]() ![]() Michael: The consumers today know there are a lot of products out there that are mass-produced. How has the economy affected the industry and has it come back? We’re not looking for the latest smash and grab brand we’re looking for sustainable authentic wines and sustainable business and business partners. Rob: It is difficult, but that is why having multigenerational sustainable businesses is profoundly important because we have time to develop that message. With such a proliferation of wines, is it tough to get the message out on your brand? The scale that they desire 10 to 20 years from now is also very important we want to make sure we embrace similar philosophies on growth. We want to work with the key families who are multigenerational, passionate, and dedicated to producing the best possible quality and best-styled wines honoring their heritage.Įach of these families have different growth objectives, so we take that into consideration as well because of the relationship. Michael: Growth for the sake of growth is evil, but proper growth to achieve a strategic objective is important. Rob: I have always embraced the idea that doing business with multigenerational families is key to the sustainability of our success as an importer and their success as wineries, because we have a knowledge of what the family values are and that doesn’t change with the implementation of a new CFO or CEO the deep-seated philosophies transcend generations.Īre you looking to grow the number of wineries that you are working with? And if we share the same values and have a respect for each other, then there is a wonderful business opportunity. Michael: The first thing I look at is the personal relationship with the owners, the family. In terms of the range of brands Folio is associated with, what do you look for in those relationships and how have they evolved over time? Founded in 2004 by the Michael Mondavi family, Folio provides sales, marketing, and public relations services to wine brands from California, Argentina, Italy, Austria, and Spain. Napa, California-based Folio Fine Wine Partners ( is an importer, fine wine agency, and producer of quality wines from the world’s premier and emerging wine regions. in English Literature from Santa Clara University. Three years later, he took the role of Director of Marketing at Robert Mondavi. After one year as a luxury brands sales manager, he was promoted to Sales Director. He left the cigar business in 2000 to join the Robert Mondavi Corporation. In 1996, he established the Napa Cigar Company. Following graduation, he worked in sales for Southern Wine & Spirits. ![]() He started his own business hosting mountain bike tours through Napa Valley wine country. was raised in Napa Valley and has worked in a variety of roles at the family winery. Mondavi is a member of the California Chamber of Commerce Board, past Chairman and CEO of the Wine Market Council, past President of the Napa Valley Vintners Association, and past Chairman of Wine Institute and of Winegrowers of California. Michael Mondavi established Folio Fine Wine Partners in 2004 with his wife, Isabel, and their children, Rob and Dina. He was named Managing Director and CEO of Robert Mondavi in 1990, and following the company’s public offering in 1993, he was appointed President and CEO, and later served as Chairman from 2001 to 2004. Until 1974, he served as Vice President of Production and Winemaker, and from 1969 to 1978, he served as Vice President of Sales. Michael Mondavi’s career began when he co-founded the Robert Mondavi Winery in Napa Valley with his father, Robert, in 1966. ![]()
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